Walmart
CHALLENGE
Walmart, the largest employer in the United States, needed a more innovative way to understand and engage their more than a million associates.
SOLUTION
StrawberryFrog designed and launched the Better Living Movement to simplify the way we engaged and told stories around compensation, benefits and performance, and support employees’ Physical, Emotional and Financial wellbeing.
ANTHEM VIDEO
Employee benefits information is notoriously complex and jargon-filled. It was our mission to convey Walmart’s potentially life-changing and life-enhancing information as simply and conversationally as possible to its diverse set of employees.
A REFRESHING TAKE ON EMPLOYEE BENEFITS
Our strategy focused on the human need, and thereafter simplifying the way we engaged and told stories around compensation, benefits and performance.
Instead of highlighting the mundane benefits, we showcased the human side - the joyous, relatable, real-life moments that we would all rather be focusing on.
RESULTS
300%
banner click-through rates
UP TO 3X
above industry benchmark
34%
hub visitors downloaded a well-being app to learn more