Emirates
Hello Tomorrow Case Study
CHALLENGE
The Emirates workforce grew fast, and came from every corner and culture of the world - could they unite as one team and one voice and stand for the future? Could they transform their airline for a new world traveler?
SOLUTION
The “Hello Tomorrow” movement is an open-arms greeting to our new borderless world, and positions Emirates as the first real global airline, inspiring interconnectedness among world travelers.
Hello Tomorrow
TV Commercial
HELLO TOMORROW CREATIVE
CLIENT TESTIMONIAL
“StrawberryFrog exceeded our expectations and helped develop and implement a new internal culture and global brand idea that helped us gain unprecedented momentum. Today we are the world’s very best and most admired airline. We appreciate the hard work the team at StrawberryFrog did to accelerate our rise to dominance.”
-Tim Clark, President Emirates
SPORTS SPONSORSHIP MARKETING
PROGRAM FOR REAL MADRID
RESULTS
+250%
Increase in sales volume since the campaign started.
AFTER 9 YEARS
Post-launch, Hello Tomorrow is still the guiding star--internally and externally.
AIRLINE OF THE YEAR
Emirates recorded their highest net profit to date and was awarded Airline of the Year.
8X
Increase in seat traffic.
BEST AIRLINE WORLDWIDE 2019
Every year since the launch, Emirates has received multiple awards including Best Airline Worldwide in 2019.