European Wax Center
CHALLENGE
Develop a new purpose based beauty service brand, and grow it among American consumers.
SOLUTION
We created the purpose, designed the brand experience, logo, look, feel to elevate the brand from hair removal to an empowering movement: “Revealing Beautiful Skin.” In other words the most natural beauty treatment without the chemicals found in beauty brands. Achieving a whopping billion dollars in sales.
OUR WORK WAS BOLD AND FEATURED EVERYWHERE
RESULTS
The idea behind this campaign and the motto underpinning the brand offered a strong, long-term platform in service of its next decade of growth. Our efforts established EWC as a leader in the market and was the biggest success story in the franchise.
$1B
From launch into a billion in sales in the span of 5 years.
+30%
Average YOY growth rate of 30% (from 7 franchises to 500+ franchises.
+14.4%
More New guests by referrals