On March 15, we launched the first COVID-19 work for Northwell, a healthcare leader during this crisis. We had some of the first work in the market addressing the health crisis, even before New York was asked to shelter in place. In a matter of days, we had a full-page ad in The New York Times.
The fact-led campaign, “Information is Healthy, Fear is Not”, allowed Northwell to answer some of the burning questions on everyone’s minds.
On March 23, Northwell introduced a powerful new film developed by StrawberryFrog, as part of a broader “Information is Healthy, Fear is Not” campaign. The commercial seeks to reassure New Yorkers that we will heal together, and drives viewers to useful information about COVID-19 on Northwell’s website. Voiced by Ray Romano, lifelong New Yorker who lends his voice in support of the message to stay optimistic, get educated and follow government guidance regarding dealing with coronavirus.
Press
The Drum - Northwell Health shares hopeful message for New Yorkers in new campaign