Companies and brands with a purpose will recover faster and thrive in the new Purpose Economy taking shape, accelerated by the experience of Covid.
We published a recent article in the Harvard Business Review entitled Shifting your organization from panic to purpose, which underlines the opportunity for leaders to rethink strategy during the great reset. Looking at the fears and concerns of employees, or customers and consumers, business leaders are leading in and being intentional about the changes needed to define a new path forward, new ideas and a new business mindset and new business models. Leadership is about making important decisions in the midst of a storm, with great waves and in the middle of a volatile sea. This is where defining a purpose and moreover activating it with Movement Thinking™ comes in.
For our clients with Purpose, we leaped into action when the COVID-19 crisis hit, creating real-time actions, programs and work for the people that matter both inside and outside companies. A benefit of being nimble is we can pivot quickly. And we have. Our teams have found creative solutions to produce work to get messages out quickly. We launched some of the first work in-market for our clients in their respective industries. When business is anything but usual, we’re doing what Strawberryfrog does best, the unusual.