CHALLENGE

Bring the Woody Creek Distillers brand to life all while disrupting the crowded spirits category.

SOLUTION

The last thing the spirits category needed was another celebrity spokesperson. So we created a music legend with a backstory, a band and bonafide music to back it up. We created Willie Creeks, an enigmatic music legend who defines what it means to age like a badass. He’s more than a brand ambassador. He’s a real musician and he’s building a real fanbase with real songs.

Why I Put My Pants On

We created a three and a half minute music video for Woody Creek Distillers, featuring Willie Creeks played by William H Macy. Creeks’ new single, “Why I Put My Pants On,” is a song that celebrates bartenders and all of those who’ve made a difference during the ongoing pandemic. 

The video appeared across social media and various digital channels, supported with paid online media.

Whiskey Dell Music Video

This music platform created for Woody Creek Distillers has been ignited with a series of digital shorts, social content and a full length music video featuring the musician. The advertising, social content and lyrics in each of his songs evoke the shared philosophy of Woody Creek Distillers’ and Willie Creeks’ the musician - that you’ve got to give it your all, no matter the cost or your age.