Orexo
Reinvent the MAT category and build Orexo into a leader by launching a movement called “Out The Monster”
CHALLENGE
46 people die in the U.S. every day from accidental opioid addiction, finding themselves trapped and avoiding proper care because of the social stigma.
SOLUTION
We created an unbranded movement to Out The Monster, de-stigmatizing accidental opioid addiction and providing an easier path to help and recovery.
STORIES DARK AND UNHEARD WERE BROUGHT TO LIGHT
AND SOCIAL MEDIA PLAYED A CRITICAL ROLE
RESULTS
185,000 From zero in early 2015, we have a community of a combined 185,000 engaged advocates and movement joiners
10.9M Reached organically
27% Increase in sales Growth
It Even Won the 2015 Cannes Gold Lion for best pharmaceutical advertising, Global Award for best pharmaceutical communication and Gold Social Media Campaign of the year at Healthcare Marketing Impact Awards