Heineken
CHALLENGE
How do you re-energize one of the world’s most iconic brands and gain relevance in a category populated with tens of thousands of beers?
SOLUTION
Focus on the rising societal trend of ‘Experimental Stimulation’ and ‘Authenticity.’
Speak to a target who want to feel special and experience authentic moments with friends and loved ones.
The motto for the movement: “Meet You There.”
Meet You There:
“Shopping”
Meet You There:
“Housewarming”
OUR CONTENT STRATEGY BROUGHT NEW LIFE TO THE MOVEMENT
JAMES BOND. NEED WE SAY MORE?
007 Casino Royale
007 Skyfall
BECAUSE NO ONE LOVES BEER AS MUCH AS SPORTS FANS
“Welcome To Champions Planet” AR
Heineken Champion’s League Soccer Sponsorship
RESULTS
41%
Increased unaided brand recall
11%
Increased consumption at measured events
5.3%
Increased volume growth by 5.3% in the Premium segment
7 Years
Increased market share for the first time in seven years