Northwell Health

Together We Well Movement

CHALLENGE

Develop a consumer-centric Movement for the largest healthcare provider in New York State -- one that happened to require activation during the COVID-19 pandemic.

SOLUTION

We created the ‘Together We Well’ Movement -- a purpose-based platform that set out to transform the patient-doctor relationship into a true partnership. Throughout the pandemic, including social strife, we positioned Northwell as a leader with both the ability and the empathy to guide New Yorkers through the hardest of times.

Fearless Leader

We used the power of animated storytelling in “Fearless Leader.” The film tells the story of a young girl who rallies New Yorkers to assist health care workers in the pandemic. The TV spot also features the renowned, culturally inspiring beat poet IN-Q, whose emotional voice rallies communities to fight COVID-19 with “love.”

Dear New York

We partnered with Northwell to pen an open letter to New York after Northwell treated more New Yorkers for COVID-19 than anyone else.

Oh, and we had some help from Steve Buscemi

WE TOOK TO THE STREETS & SOCIAL MEDIA
TO SPREAD THE MESSAGE

FOLLOWING THE TOGETHER WE WELL MOVEMENT,
WE LAUNCHED RAISE HEALTH

Raise Health Movement

Challenge: Create a purpose-based movement for Northwell to rally against the social factors that inhibit our overall wellness.

Solution: The “Raise Health” Movement for Northwell challenges residents of New York City to elevate their perceptions of what holistic health means by partaking in traditional wellness strategies while rallying against societal ills that damage the collective public health, including food insecurity, gun violence and social injustice.

Raise Health

Northwell knows health is more than aches and pains, it’s the societal ills that make us sick. It’s why we started a Movement we call #RaiseHealth. Watch as a delicate bubble representing the health of all us witnesses New Yorkers Raise Health.

Breaking the Mold

Northwell and a band of extremely dedicated, passionate and talented individuals launched a revolution in women's health. This revolution was built off of a simple and startling insight - that medicine, in fact, our entire concept of "human" is based on men. And this has caused women to be understudied, underserved, unseen, and dangerously misdiagnosed. Fortunately, our amazing clients at Northwell are doing something about it, and we had the honor of sharing this powerful message with the world.